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Job Title:
Director, Trade Marketing
Job Location:
South Central
Position Level:
Position Report To:
Senior VP
Position Responsibilities:
  • Serves as single point of contact for all Trade Marketing activities.  
  • Develops and implements channel marketing strategic plans and goals to meet corporate objectives and increase market share and profitability of products and services.
  • Overall accountability for all B2C and B2B omnichannel marketing at the account level.
  • Develops, manages and executes customer engagement programs, including but not limited to  promotional activity, B2C directed programs, market expansion programs, and media planning promotions/programs aligned with brand media plans.  This also includes a clear history of building and executing volume-driving programs.
  • Develops impactful presentations for sales proposals, custom account marketing and more that reinforce the company's brand identity while driving incremental business
  • Attends meetings with buyers and account leadership as needed to mutually beneficial brand momentum
  • Actively performs competitive audits and store checks at the store and account level
  • Leads the strategic alignment throughout all shopper specific activations, aligned to company, customer and partner priorities. 
  • Responsible for Omni channel growth plans and strategic direction for both the coffee service division, grocery service division and ecommerce.
  • Accountable for adhering to brand guidelines and implementing branded programs that align to brand goals.
  • Designs, implements, and interprets custom / syndicated market research to anticipate competition, market trends and translate consumer attitudes into new business and branding direction. Viewed as the retail category expert for the organization.
  • Ability to think out of the box and deliver results in collaboration with the sales organization will be critical to success. 
  • Drives direction for all point of sale materials and promotional product and packaging efforts.
  • Evaluates and analyzes trade results and makes timely modifications along with providing strategic counsel to sales organization.
  • Accountable for monthly Trade Marketing KPI report.
  • Supports sponsorship opportunities to drive incremental sales via strategic partnerships 
Percent Travel:
Direct Reports:
Experience Required:
  • Bachelor’s degree (B.A.) in Marketing from four-year College or university
  • MBA strongly preferred.
  • 10+ years experience leading shopper marketing, trade marketing, or category management for a CPG food or beverage brand is required.
  • Multi-channel experience is required with 3+ years working to drive ecommerce sales, service sales and other channels.
  • 5+ years’ experience in working closely with syndicated research providers- Nielsen or IRI databases. Solid category management skillset- can lead and share expertise.
  • 5+ years’ experience in leading agency and outside vendors
  • Previous brand management experience is not required but desired.
  • 10 years’ experience in P&L management. Solid financial skills to included P&L analysis and other financial analyses. Must be able to understand components of a brand P&L as well as the impact of business decisions on said P&L.
  • Excellent MS Power Point skills is required with experience crafting powerful brand presentations
  • Valid driver’s license.
  • Results-oriented, strong leadership skills, strong written and oral communication skills, and strong project management skills. Ability to handle multiple projects and deadlines simultaneously. Attention to detail.
Education Required:
MBA pref.
Other Remarks: