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Job Title:
Senior Brand Manager
Job Location:
Position Level:
Senior Manager
Position Report To:
Position Responsibilities:

The Senior Brand Manager is a leadership role with responsibility for developing, implementing and managing annual strategic, financial, innovation and operating plans for a brand or portfolio of brands. This includes promotions, packaging, analysis and P&L. Role will be responsible for leading cross-functional teams and directly managing Assistant Brand Managers. 

  • Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities
  • Actively managing brand P&L
  • Leading and influencing innovation to develop and execute short and long-term core improvement and new products.
  • Building consumer awareness, generate trial, increase distribution and drive sales by developing effective consumer promotions and communications plans. Quantifying and evaluating effectiveness by directing post-program analysis.
  • Partnering with internal departments to develop trade, retail, and category strategies to meet consumer and customer objectives.
  • Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence
  • Managing all marketing activities including but not limited to promotions, research, packaging and pricing
  • Developing and maintain relationships with external partners and agencies
  • Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth
  • Evaluating performance, identify competitive threats, and determine product strengths, weaknesses and opportunities by conducting market analyses
  • Executing marketing strategy, plans, and tactics. 
Percent Travel:
Direct Reports:
Experience Required:
  • Bachelors in Marketing; MBA preferred.
  • Min 6-10 years’ of CPG brand marketing experience
  • Prior cross functional experience with sales, supply chain, category management, etc preferred
  • Strong analytical, negotiation, and presentation skills
  • General business management knowledge
  • Strong financial acumen
  • Excellent relationship building skills
  • Advanced working knowledge of Microsoft Word, Excel & Powerpoint
Education Required:
MBA pref.
Other Remarks: