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Job Title:
Brand Manager, Men's Health
Job Location:
Position Level:
Position Report To:
Director, Men's Health
Position Responsibilities:

Lead commercial planning and launch execution of switch initiatives. This role will be responsible for the identification, development and execution of the marketing mix elements required to deliver Tier 1 launches in a 360 manner. Upon launch, duties include full P&L responsibility, day-to-day brand management, assisting with brand strategy & positioning, and new product development. The position requires strong cross-functional team leadership and coordination of R&D, Market Research, Planning, Manufacturing, and Sales functions, as well as fostering partnerships with Regulatory, Medical and Clinical functions to identify and gain approval on key claims and consumer communications.

Key Responsibilities:   

  •        Support Director in partnership with global category teams.
  •        Lead brand strategy & positioning development and refining.
  •        Develop 360 brand communication and messaging platform.
  •        Responsible for claims development and optimization.
  •        Partner with regulatory, medical, and clinical (switch team) to gain approval on key claims and communication.
  •        Manage brand agency relationships to generate strong brand programs.
  •        Develop life cycle management (innovation) strategy and roadmap.
  •        Oversee day to day P&L management.
  •        Oversee forecast and inventory planning.
  •        Future opportunity to manage team of ABMs.
Percent Travel:
Direct Reports:
Experience Required:

Proficient in Microsoft Office, Powerpoint, Excel and Outlook. Strong verbal and written communication skills are required. Knowledge of IRI/Nielsen data software and products are a plus.  Five to seven  years of total brand management experience required; 2-3 years at the brand manager brand level preferred. Experiences in the following industries are desired:  OTC, consumer health care, or consumer packaged goods.  MBA degree preferred.

Must have demonstrated the ability to lead people and achieve results through others.  The capacity to manage multiple priorities to a successful outcome through strong organizational and influencing skills is necessary for this role. 

Education Required:
MBA pref.
Other Remarks: