Back to Job Listings
MARKETING DIRECTOR Submit Resume
Job Title:
Marketing Director
Job Location:
Southeast
Relocation:
Limited
Position Level:
Director
Position Report To:
President
Position Responsibilities:

The Director of Marketing will be a member of the leadership team and responsible for all marketing functions.  Set long-term strategic direction for the marketing department and the company.  This position will also be a part of a global marketing team directing global strategies for such.

 

Responsibilities:

  • Technical and disciplinary management of the team (5 direct reports).
  • Development and implementation of the marketing strategy
  • Independent management, control, and optimization of all marketing channels
  • Close internal cooperation with management and other departments
  • Continuous market and competition analysis
  • Oversight of all product development and trade marketing activities daily.
  • Maintain key contact with key customers (senior management) monthly.
  • Develop and monitor short and long-term strategy for the marketing department monthly
  • Lead monthly team meetings.
  • Monitor actual marketing expenses to budget monthly.
  • Communicate weekly with other executives about market conditions/trends/threats.
  • Determine departmental needs/shortfalls and take corrective action on an annual basis.
  • Act as liaison with operations regarding marketing vs. operational issues daily.
  • Analyze data to determine industry and consumer trends; identify target consumer
  • Determine the positioning of the product category
  • Create go-to-market strategies
  • Responsible for budget development and revenue of the category
  • Establish performance specifications and cost & price parameters

 

Position focus:

  •          Analyze data to determine industry and consumer trends; identify target consumer
  •          Determine the positioning of the product category
  •          Create go-to-market strategies
  •          Responsible for budget development and revenue of the category
  •          Establish performance specifications and cost & price parameters
Percent Travel:
Direct Reports:
Yes
Experience Required:
  • Experience in branding or category management with consumer products is required (high SKU counts)
  • 10 years of related experience and/or training
  • 7 years of management experience
Education Required:
BS/BA
Other Remarks: