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GLOBAL BRAND MANAGER Submit Resume
Job Title:
Global Brand Manager
Job Location:
Northeast
Relocation:
Yes
Position Level:
Manager
Position Report To:
Senior Manager Global Marketing
Position Responsibilities:

Global Marketing Manager will be involved in all aspects of brand marketing. A key area of focus includes marketing plan development and implementation on a global level.

Job Description:

  • Assists Senior Manager in all category marketing activities, planning and budgeting. Manages the execution of all plans on a global basis for all regions and accounts.
  • Integral role in a Brand Marketing team by overseeing all efforts involved in traditional brand marketing – strategy, public relations, media, influencers, promotions, sampling, packaging, ecommerce, sales support, and retailer signage
  • Oversees category budget and program management of all projects to ensure alignment, accuracy and executional excellence
  • Provides category and brand recommendations for promotional planning, and marketing support activities for both retail channel and e-commerce site
  • Manages all aspects and works with all internal partners to develop promotional assortments, approve concepts, artwork, renderings, sell sheets, p+ls, support planning, forecasting for int’l & domestic retail accounts.
  • Key role in digital media and communications including briefing agencies, establishing content and media strategy, establishing KPIs and goals, researching new platform opportunities, participating in the asset creation process. 
  • Establish influencer marketing strategy for US and global; brief and develop contracts with agencies, influencer selection and approval; leading the integration of content into marketing efforts
  • Coordinates & interacts regularly with internal partners for brand integration and execution of all programs
  • Works closely with Product Development and Creative teams to execute all artwork requirements for both existing & new items globally
  • Reports to Senior Manager of Global Marketing
Percent Travel:
Direct Reports:
Yes
Experience Required:
  • Marketing major required/MBA desired
  • 5+ years progressive brand Marketing experience with a track record of success – Beauty or consumer packaged goods background preferred
  • Candidate must be detail-oriented, collaborative, have a positive attitude, a self- starter, be well organized and possess good interpersonal skills. 
  • Experience working in both e-commerce channel and mass retail channel
  • Social & digital media experience and knowledge required
  • Strong strategic and executional skills
  • Excellent communication and interpersonal skills
  • Results-oriented
  • Outstanding computer skills in PowerPoint, Excel, and Microsoft Word
  • Travel required; approximately four times a year
Education Required:
MBA pref.
Other Remarks: