The Brand Manager is responsible for developing and executing brand marketing and business plans, leading core strategic processes “soup-to-nuts” including new product development, consumer advertising, promotion and public relations, helping shape strategic brand goals and developing plans to achieve success, and championing critical brand initiatives. At a time in our industry when responsibilities relating to innovation, brand equity and day-to-day management are often segregated, Brand Management retains the leadership role in all three areas. The Brand Manager will utilize consumer and category expertise to assist the Sales organization in the development of merchandising strategies and financial guidelines. The Brand Management team includes a Sr. Associate reporting to the Brand Manager.
The Brand Manager will have 2-5 years consumer marketing experience gleaned from assignments with top CPG companies, and will be asked to provide immediate leadership. Intelligence, strategic thinking, energy, will to drive success, and a “buck stops here” disposition are critical to success in a streamlined marketing-driven organization. Experience managing/leading all phases of advertising (TV and print) and new product development are important.