General Position Summary
Plans, organizes, and controls assigned product line from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties.
· Contributes to drafting annual business plan and provides strategic input
· Prepares annual and monthly forecasts at the item level
· Conducts scheduled analyses of business performance using custom and syndicated data sources
· Monitors competitive activity and plans for risk
· Contributes to the development and evaluation of advertising, digital and social media communications
· Supports sales team need for information and data, contributes to trade promotion and shopper marketing plans
· Manages all consumer promotion planning and execution
· Oversees all customer service activities