The Senior Brand Manager is a member of the category management team that provides the strategy, planning, execution and analysis necessary to deliver the top and bottom line objectives for the retail products category. This is a key position in a high growth company with a great deal of visibility and ownership. ESSENTIAL FUNCTIONS AND BASIC DUTIES • Primary lead on running the category business day-to-day, coordinating with internal departments to meet deliverables for the sales force, customers and company. • Report category performance on a regular basis and identify opportunities to improve sales and profitability • Leverage consumer insights, market analysis, sales data and customer feedback to develop category strategies and the new product development pipeline. • Conduct the situation analysis that forms the basis for the strategic planning for the category that delivers long term category top-line and bottom-line growth. • Builds customer store brand wet wipe business and categories through a combination of product, program and promotional optimization interfacing closely with the Sales force. • Recommend the new items or programs by account and coinciding financials. • Coordinates and communicates with all internal departments to ensure that projects are well executed – meeting all primary objectives on schedule • Work closely with internal departments including Finance, R&D, Procurement, Operations and Graphics to launch entire customer programs and/or new products • Develops store brand marketing programs that drive category growth through sampling, awareness and/or incentives. Plans and executes programs in conjunction with internal and external partners. Monitors and analyses results to assess ROI and evaluate program effectiveness. • Assist in key sales account presentations: o Creation of presentation materials – particularly category data and trends, analytics and consumer insights. o Personally deliver presentations and contribute to meetings with retailers

EXPERIENCE REQUIRED: Minimum 7-10 years’ experience in an established CPG organization and/or private label. SKILLS/ABILITIES: • Demonstrates a successful track record in growing a business and leading people at all levels • Demonstrated ability to “own” a large business and multi-task efficiently • U.S. retailer experience in CPG • Strong organization and communication skills • Competence with Microsoft Office, including Power point and using IRI or Nielsen database • Travel is 15% and includes overnights