Job Title:
Associate Brand Manager
Job Location:
Southeast
Relocation:
Yes
Position Level:
Assistant
Position Report To:
Brand Manager
Position Responsibilities:
BUSINESS REVIEW AND PLAN DEVELOPMENT
- Category, brand, and competitive analysis to deliver semi-annual business reviews
- Work with Extended Brand Team to develop Plan objectives, strategies and tactics
EXECUTION OF PLAN DETAILS
- Work with outside agencies to execute plan details – may include PR, packaging, advertising, consumer promotions, media planning and in-store communications
- Communication of executional elements to Brand Team, Sales and other internal customers
- Manage costs to brand budget
INSIGHT GENERATION FROM DATA AND COMPETITIVE ANALYSIS
- Track retail and factory sales trends
- Analysis of competitive activity and trends
- Review of primary and secondary consumer research
SALES SUPPORT AND COMMUNICATION
- Develop sales materials and other sales communication tools
- Communicate brand plans and executional details to Sales
- Review local market support requests
BUDGET FORECASTING
- Responsible for development and ongoing tracking of brand budget
- Assist Business Development and Logistics in development/execution of production forecast
STRATEGIC INITIATIVES
- Identify consumer insights that lead to the development of line extensions and new product opportunities
- Assist with consumer research activities – may include advertising research, positioning research, awareness tracking, etc.
- Assist with line extension and new product launches
Percent Travel:
Direct Reports:
No
Experience Required:
Degrees:
Bachelor’s Degree of Arts or Science in Marketing or related field
MBA or related advanced degree preferred
Years of Experience:
2-5 years consumer marketing or related (e.g. market research, sales) experience
Specialized Skills:
- Strong analytical and communications skills.
- Experience with IRI/Nielsen/Numerator syndicated data and Household Panel information.
- Experience with primary marketing research techniques a plus
- Digital/Online Marketing experience a plus, but not required
Education Required:
MBA pref.
Other Remarks: