Primary Job Responsibilities include (but are not limited to):

• Lead the NPD/ Innovation function within the Marketing department
• Collaborate with NPD/ Innovation Assistant and Marketing Team to identify consumer white space and ideate new product ideas & modifications for the private label and branded portfolios
• Create New Item Briefs
• Communicate with vendors to initiate projects, request samples, and provide design feedback and modification requests
• Create and manage project timelines to capture key deliverables and deadlines
• Collaborate with Project Management and Regulatory to map out and improve timelines and optimize product formulas and packaging
• Assist Sales with NPD related customer requests, coordinating timelines, cost, volume, pricing, and sell sheets
• Work closely with Art department to issue preliminary product copy, mockup requests, and design direction
• Manage market research projects to identify and filter potential new products (e.g. category analysis, competitive product review, consumer reviews)
• Develop marketing collateral such as new product sell sheets and sell in presentations
• Coach and develop the NPD/ Innovation Assistant, who will also:
• Manage project status updates on the Master New Product Development spreadsheet
• Create and maintain detailed spec sheets for each SKU in development
• Present status updates to senior management on a quarterly basis, with smaller monthly updates

SKILLS/QUALIFICATIONS

• Bachelor's Degree, Marketing preferred
• Minimum 5-8 years relevant experience in new product development, consumer marketing, and project management, ideally in the OTC and/or personal care space
• Ability to see areas of opportunity based on consumer trends and need gaps
• Creative, problem-solving mindset, with the ability to translate quantitative learnings into product recommendations
• Excellent organization, communication, and follow-through skills
• Keen attention to detail, organized, with the ability to prioritize and execute against deadlines
• Strong sense of accountability and ownership