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MANAGER, CONSUMER & CUSTOMER INSIGHTS Submit Resume
Job Title:
Manager, Consumer & Customer Insights
Job Location:
South Central
Relocation:
Yes
Position Level:
Manager
Position Report To:
General Manager, Brand Strategy & Insights
Position Responsibilities:
  • Collaborate with General Manager to develop and implement companywide insights roadmap.
  • Assist in execution of marketing research projects and integration of insights into each of the strategic business unit plans- grocery retail, B2B, and e-commerce.
  • Utilize consumer insights and competitive intelligence to develop research and learning agenda to inform innovation team.
  • Work with agency-of-record to test creative, inform media strategies with consumer insights, measure and report campaign results.
  • Understand trends, demographic information, competitive and market research data and consumer insights to drive brand strategy. 
  • Partner with sales organization to understand market and customer needs and identify new product and service offerings that deliver on those unmet needs. Provide sell-in support to sales organization, as needed.
  • Seek opportunities to bring strategic, insights-based solutions to meet changing business needs.
Percent Travel:
25
Direct Reports:
Yes
Experience Required:
  • MBA or Master’s degree in Marketing or related major and 1-2 years of experience in consumer packaged goods research, OR Bachelor’s degree (BA) in Marketing or related major and 3-5 years of applicable experience.
  • Beverage and Multi-channel (grocery, food service, E-Commerce) experience is a plus. 
  • Strong project management experience, with ability to lead multiple cross-functional projects.
  • Experience managing custom consumer research initiatives to support brand strategy and innovation, preferred.
  • Knowledge of Microsoft Office Products (Microsoft Outlook, Word Processing).
  • Valid Driver’s License.
  • Ability to travel up to 25% of the time.
Education Required:
MBA pref.
Other Remarks: