BUSINESS REVIEW AND PLAN DEVELOPMENT

• Category, brand, and competitive analysis to deliver semi-annual business reviews

• Work with Extended Brand Team to develop Plan objectives, strategies and tactics

EXECUTION OF PLAN DETAILS

• Work with outside agencies to execute plan details – may include PR, packaging, advertising, consumer promotions, media planning and in-store communications
• Communication of executional elements to Brand Team, Sales and other internal customers
• Manage costs to brand budget

INSIGHT GENERATION FROM DATA AND COMPETITIVE ANALYSIS

• Track retail and factory sales trends
• Analysis of competitive activity and trends
• Review of primary and secondary consumer research

SALES SUPPORT AND COMMUNICATION

• Develop sales materials and other sales communication tools
• Communicate brand plans and executional details to Sales
• Review local market support requests

BUDGET FORECASTING

• Responsible for development and ongoing tracking of brand budget
• Assist Business Development and Logistics in development/execution of production forecast

STRATEGIC INITIATIVES

• Identify consumer insights that lead to the development of line extensions and new product opportunities
• Assist with consumer research activities – may include advertising research, positioning research, awareness tracking, etc.
• Assist with line extension and new product launches

Degrees:

Bachelor’s Degree of Arts or Science in Marketing or related field

MBA or related advanced degree preferred

Years of Experience:

2-5 years consumer marketing or related (e.g. market research, sales) experience

Specialized Skills:

• Strong analytical and communications skills.
• Experience with IRI/Nielsen/Numerator syndicated data and Household Panel information.
• Experience with primary marketing research techniques a plus
• Digital/Online Marketing experience a plus, but not required