Job Title:
Marketing Director - Builder Channel
Job Location:
Northeast
Relocation:
Yes
Position Level:
Director
Position Report To:
VP Marketing
Position Responsibilities:
Essential Duties and Responsibilities include the following:
- Define the long-term business, marketing strategy vision and annual execution plans
- Accountable for achieving current annual sales targets and margins while positioning the business for continued growth in future years
- Establish the Samsung go-to-market value proposition and energizing its on-going relevance with distribution partners
- Identify insights that enables the Samsung builder sales organization to partner with distribution partners to drive their growth, increase profitability and reduce cost
- Business and relationship management practices with outside marketing/advertising agency
- Establish marketing performance metrics and growth targets. Coordinate with outside marketing/advertising agency
- Design, develop and justify new marketing programs for distribution partners
- Develop and manage marketing budgets
- Creates trade sales presentations for the sales organization to leverage with distribution partners, builders, remodelers, interior designers, kitchen & bath designers and architects
- Creates internal business update communication and presentations as required
- Conduct on-going talent pool discussions with department employees to ensure a high-performing marketing organization and employee engagement
- Provide a leadership example of mentoring and candid feedback on employee performance
- Collaborate with the National Sales Director to implement the basis of the “Challenger Sale” principles
Percent Travel:
20%
Direct Reports:
Yes
Experience Required:
- Industry competitive analysis, strategic planning and direction setting
- Creative business solutions and presentation development/management
- Building internal cross-functional relationship and partnerships with outside marketing/advertising agencies and trade customers
- Creating leadership presence (positive and confident influence) with internal functions at all levels of management and trade customer management
- Problem-solving (defining what the problem is to be solved), actions and accountabilities
- Adapting to a new organization/function “start-up” environment within a large corporation
- Relationship management with trade customers and outside marketing/advertising agencies
- Contract negotiation with outside marketing/advertising agencies
- Diplomatic and social skills to interact/negotiate with trade customer’s marketing leadership
- Analytical – collect and condense data into information that can be acted on
- Business acumen, P&L management, financial analysis
- Delegating talents (internal and external)
- Excels with software programs, i.e. PowerPoint, Excel, Word and new/emerging presentation programs
Experience:
- Bachelor's Degree with 15+ years of directly related experience is required; a Masters Degree in business or marketing is preferred
- History of professional skill development and learning
- Progressive B2B marketing leadership career (10+ years) working with building material manufacturers or consumer durable goods manufacturers
- Turning business vision and strategy into marketing execution plans and actions
- B2B or B2C brand management
- New product introductions and launch campaigns
- Developing media plans to drive brand awareness and lead generation programs
- Creative B2B brand message development and campaign management; collateral materials, product catalogs, print media, trade show events, social media, digital trade, SEM, retargeting, demand-side platform (DSP) and direct mail
- Marketing budget development and management
- Engaging and collaborating with national industry associations, i.e. NAHB, NKBA, ASID
- Trade customer and business turnaround success
- New organization start-up
- Merchandising and/or marketing leadership roles
- Developing talent
- Leading or contributing to a growing high performance marketing organization
- Holding people accountable for performance to internal and external marketing performance metrics and professional development objectives
Education Required:
MBA pref.
Other Remarks: