Job Title:
Brand / Product Development Manager
Job Location:
Northeast
Relocation:
No
Position Level:
Manager
Position Report To:
VP
Position Responsibilities:
As the Brand Manager you will the manage the full product development lifecycle for three key product lines (toy / juvenile focus); you will use your creative eye for both product and packaging; and analytics for margins, pricing, etc.
RESPONSIBILITIES
Portfolio Management
- liaise with our China office to update product catalogs, and/or sell sheets with new items at the end of each season
- monitor, review and approve products and graphics produced for your brands by the eCommerce department to maintain brand integrity
- monitor margins, factory costs, and MSRP to present to VP
- understanding of product assortment within assign brands
- understanding of competitor product offerings and define a point of difference
Product Development
- Conduct and analyze market research for company’s products as well as competitor brands, such as pricing, margin and placement in order to suggest recommendations to executive decision makers
- Maintain product development schedule
- Conceptualize new product ideas, focusing on both value and innovation. Present ideas in the form of mood boards and/or sketches
- Create BOM’s for new product ideas and gather contents locally
- Manage outside freelancers in creation of plan drawings and 3D drawings as needed
- Design concept packaging artwork for client meetings using Adobe Illustrator & Photoshop
- Must be willing and able to assist in designing and mocking up when needed
- Track product samples requested from our China team
- Review pre-pro samples for production approval
- Review and approve production artwork
- Routinely meet with the VP to review PD status. Must be open to changes in direction at any stage of the development process
Brand Management
- Conceptualize innovative product presentation concepts, either digital and/or physical as client meetings arise
- Collaborate on trade marketing strategy and execution for all in-store POS/POP
- Maintain clean showroom display of products
- Assure production samples are available in US office for upcoming meetings
- Organize and attend annual product photoshoots with outside studio
- Budget management
- Create brand presentations for customer meetings
Communication
- Present new product lines and marketing plans to internal sales teams, external partners and retailers at meetings, trade shows and other events
- Comfortable communicating with China team members via email
- Well written. Ability to write and help proof instruction manuals for new product
- Must have experience managing freelancers domestic and globally
Percent Travel:
10
Direct Reports:
Yes
Experience Required:
- 3+ years of consumer product or toy design experience
- 3+ years of branding or marketing experience a plus
- 3+ experience costing products overseas
- Expert skills in Adobe Creative Suite, Photoshop & Illustrator Required
- Knowledge of Microsoft Excel and Power Point
- Excellent sketching skills to quickly communicate ideas
- Understating of design for manufacturing
- Creative problem-solving skills and attention to detail
- Ability to work in a team and maintain a positive work environment under pressure
- Excellent written and verbal communication skills
- Basic product photography skills
Education Required:
BS/BA pref.
Other Remarks:
COMPENSATION AND BENEFITS:
Base Salary:
85000 (low): 80000 (high): 90000
Sign on bonus:
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Bonus Potential:
Yes
Bonus %:
target How Much (low): (high):
Total Estimated Compensation:
Stock Options:
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Car:
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Car allowance:
Other Benefits: