The Dir. of Sales will develop and implement channel presentation strategies for the sales team with new and current products while working to advance brand/product recognition within assigned accounts and prospective accounts.  Accounts include:

• Craft & Fine Art channels (ie. Michaels, Joanns, Hobby Lobby, etc.)
• Mass (WalMart, Target, etc.)
• Office (Office Depot, Staples, etc.)
• Specialty (OEM Accounts), and
• New Business Development as they are identified. 

 Position is responsible for all types of resellers within North America (USA & Canada) and South America (this includes development of South American Distributor network which has been recently established). 

• Work with Sales Team to define sales priorities and channel focus across all sales channels
• Work with Sales Team to negotiate equitable sales programs with key accounts with the goal of achieving a profitable sales program that is sustainable and provides for growth across all products.
• Develop and implement sales strategies with sales team and assigned key accounts and targeted new accounts to meet or exceed sales forecast.
• Work with Sales Team to sell existing trade products and OEM (private label) capabilities to assigned accounts and targeted new accounts utilizing company’s produced products.
• Develop, review & maintain customer proformas/P&L’s for all key accounts and targeted new customers to insure programs and sales implemented meet or exceed business unit profit goals.
• Insure that consistent levels of service and follow-up are being provided to all company’s customers by identifying, selecting, training, managing and performing an annual performance review of all Sales Team members & sales rep organizations.
• Provide direction and input on programs and products requiring development for key accounts and targeted new accounts by interacting with Marketing, Customer Service and Distribution on key account activities.
• Work with Sales Team to develop monthly & annual product forecasts for each key account based on product acceptance and activities planned.
• Insure inventory availability to meet key account needs and timelines by communicating product forecasts to the forecast planner and the appropriate production personnel.
• Provide a monthly report summarizing all Sales Team activities comparing sales to budget and previous year along with current month key account activities & business development activities planned.
• Develop and implement programs that assist the Sales Team on the placement of company products into multiple categories within a customer’s retail, e-commerce and/or catalogs to maximize sales and exposure.
• Oversee the Sales Team in communicating the listings of all company product placements with key accounts along with a competitive analysis of competing products.
• Hold Sales Meetings to update performance metrics and communicate important company information
• Travel as required within North & South America to support Sales Team members to maintain and grow key account relationships; participate in Key Account presentations with key account & territory sales reps.
• Responsible for overall sales goal achievement of Sales Team while operating within expense budgets
• Participate in the annual sales planning process through the assembly of a channel / customer business plan that provides information and plans by quarter of promotions & product placements for each key account and the overall channel.
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Requirements:

• Bachelor’s degree in Sales, Marketing or related field or equivalent experience
• 10 years of business, Key Account Sales & Sales Management experience
• Sales Management & Business development experience with proven success across a variety of channels including Office, Art, Craft, and Mass Market
• Microsoft Office applications (Word, Excel, PowerPoint, Outlook, Access)