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Job Title:
Asst. Consumer Marketing - Social Media
Job Location:
Position Level:
Position Report To:
Sr. Manager Consumer Marketing
Position Responsibilities:

The Consumer Marketing Assistant Manager (Social Media) works closely with and reports directly to the Senior Consumer Marketing Manager and is responsible for the implementation of assigned consumer marketing programs across brand social media channels. He/she ensures that all content is on strategy, in brand voice and consumer relevant, as well as supports the social media strategy that aligns with company goals and objectives, oversees monthly social content calendar and tracks metrics. The Consumer Marketing Assistant Manager collaborates with numerous departments, including Sales, Philanthropy, Retail Marketing, International, Licensing, Art, Digital and IT on the development of assets and a seamless execution of social content.

1. Works directly with the Senior Manager Consumer Marketing and Director of Consumer Marketing on developing a social media strategy that aligns with company goals and objectives, consumer marketing annual objectives, plan and platform and content strategy;
2. Participate in monthly content brainstorms and create post concepts based on marketing objectives;
3. Manage daily EOTS social channels (Facebook Parent, Facebook Brand, Twitter, Instagram, YouTube, Pinterest), including scheduling posts, monitoring, responding and IP reporting; update and revamp pages as necessary each year based upon marketing objectives, consumer behavior, channel updates, channel algorithms, etc.;
4. Conceptualize and write all social channel content; work directly with Art and Digital on needed assets; brainstorm and execute ideas that utilize user-generated content as well as real-time consumer interaction and coordinate necessary steps with Legal; work with Consumer Marketing Assistant Manager (Content & Digital) to align EOTS content across all channels, assess formats and timing, plus manage timeline for creation, review and approvals;
5. Manage response protocol for EOTS channels, including document updates (product, brand, lore), collaboration/alignment with customer service, response protocols, staff and temp staff training; real-time response in-season during EOTS popular moments, e.g. AES airings, Macy’s Parade
6. Oversee day-to-day interaction and communication with Social Channel advertising agency; develop initial recommendation of posts for advertising per agency counsel; work with Art and/or Digital on asset creation; if necessary, coordinate with third parties on asset creation; collaborate with Production on asset creation and/or editing; conduct daily assessments of channel paid campaign and daily check-ins with Director of Consumer Marketing; assist in determining necessary adjustments; draft bi-weekly reports to be distributed; collaborate with agency in presenting ongoing insights, mid-campaign report and full campaign report;
7. Create annual social media recommendation for licensing products, exclusive retail products, annual content (videos, ads), EOTS apps, EOTS games and blog posts; build and schedule ads; monitor, assess and adjust in real-time;
8. Collaborate with Sales & Customer Service on ongoing updates to FAQs, customer service social media responses and protocol, categorization and monitoring of flagged consumers, etc.;
9. Utilize available tools (Social Bakers and channel analytics), assess social channel engagement and activity and make recommendations for changes or opportunities to the Director of Consumer Marketing;
10. Collaborate with Consumer Marketing Assistant Manager (Content & Digital) to incorporate SEO learnings and updates into social media copy & titles, specifically YouTube;
11. Develop recommendations on social videos and gifs for development for engagement and shareability purposes on channels; create concept overview, outline of storyboard, brainstorm with Art, manage development and approval process;
12. Work with IT to set-up Google Analytics to track social media campaigns and provide necessary coding support for Pixel development and other consumer tracking initiatives;
13. Work with Business Systems, Consumer Marketing team and Digital to set-up and track unique campaign URLs;
14. Collaborate with Retail Marketing and Senior Manager Consumer Marketing on reviewing and providing counsel for US social media posts/campaigns;
15. Work directly with the Director of Consumer Marketing on overseeing day-to-day international social media channel advertising to ensure consistency, brand voice, proper execution, tracking and analysis; review and provide counsel on provided posts/videos to boost by distributors; onboard distributors to Facebook Business Account; 
16. Determine international geo-targeting of EOTS channel posts and work with Art on necessary images; monitor and handle all responses;
17. Monitor international social media hashtags and key words/phases across channels and regardless of poster (media, retailer, consumer, business), for counterfeit, infringement, crisis/issue or customer service situations; forward to appropriate departments and participate in any ongoing actions or follow-up;
18. Meet and/or train new employees on EOTS social media channels and protocol;
19. Collaborate with Philanthropy and Senior Consumer Marketing Manager on partner social media posts/campaigns; interact with Philanthropy partners to brainstorm copy, images and timing;
20. Collaborate with Licensing, PR and Senior Consumer Marketing Manager on developing partner social media posts/campaigns;
21. Monitor and notify appropriate departments of pertinent domestic social media content, e.g. PR story pick-up, customer service issues, IP infringement, potential issues and real-time notifications of posts to note;
22. Acts as a point of contact with third party vendors, including social channel management platform;
23. Stay abreast of social channel trends, best practices and new offerings; make recommendations to the Director of Consumer Marketing on executions to be incorporated into content calendar;
24. Monitors and tracks competitors’ channels as well as like brands, presents points of interest or trends to Director of Consumer Marketing;
25. Manage all spreadsheets and reports associated with EOTS channel management, including IP reporting, , frequent poster, weekly analytics trackers, celebrity/media/organization tracker, blocked/reported/removed user tracker
26. Provide monthly, Q4 and year-end reports for social channels; monitor stats and develop recommendations for changes or opportunities to the Director of Consumer Marketing;
27. Train and manage in-season temp staff, US and International; oversee weekly reporting and provide updates to Director of Consumer Marketing; and
28. Protects company assets through the proper management of asset files and adherence to company policy with regard to information security and management.

Percent Travel:
Direct Reports:
Experience Required:

1. 5+ years of experience in social media channel management and content creation;
2. In-depth knowledge of social media platforms and marketing practices;
3. Experience in creative content development for social and digital marketing platforms;
4. Experience using social media platforms (Facebook, Twitter, Instagram, Pinterest and YouTube) in a professional setting as a community and content manager is required, including understanding of all platforms and best practices.
5. Knowledge of social media analytics, including how to access, read and interpret data based on social media marketing best practices;
6. Knowledge of effective marketing strategies for and experience in targeting parents and families is preferred;
7. Experience in writing, creating and presenting marketing plans and analytics;
8. General knowledge of traditional and digital marketing practices;
9. Experience in collecting and summarizing consumer marketing trends, specifically in the social media landscape;
10. Knowledge and experience in utilizing pop culture trends for marketing purposes;
11. Strong verbal and written communication skills, as well as active listening skills and ability to follow directions;
12. Detail-oriented, well-organized and deadline driven;
13. Strong interpersonal skills; Must be able to interact productively with a wide variety of personalities and departments;
14. Self-motivated and strong professional skills;
15. High degree of creativity;
16. Outstanding organizational and time management skills;
17. Ability to take on and express the company's voice in a manner that is consistent with the brand; and
18. Strong computer skills; Proficient in Microsoft Office Suite including Word, Excel and PowerPoint.

Education Required:
Other Remarks:
While the job description is very detailed – they are flexible on experience (they know that candidate will not have everything).
Base Salary:
60000 (low): 55000 (high): 65000
Sign on bonus:
Bonus Potential:
Bonus %:
target How Much (low): (high):
Total Estimated Compensation:
Stock Options:
Car allowance:
Other Benefits:
Bonus eligible after one year employment