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Job Title:
Business Development Manager
Job Location:
Position Level:
Position Report To:
Director New Platforms
Position Responsibilities:


  • Responsible for translating data and insights in assigned areas into actionable project plans and activities:

o    Initiate and lead discovery activities in areas shaping the future of food

o    Responsible for conducting  in-depth market assessments

o    Translate data and observations into insights

o    Translate insights to elements of a new business/platform through expert business case development. Apply expert business acumen to identify growth opportunities.

o    Keen understanding of channel and customer economics and application of this knowledge into growth opportunities for Rich’s

o    Track emerging technologies, start-ups and innovative new businesses; assimilate and translate  learnings into the new platform strategy and portfolio   

  • Responsible for leading the testing and validation of new business opportunities in assigned growth areas:

o    Develop plans to test and validate new concept ideas

o    Lead the execution of development activities to test and validate new business opportunities, including concept testing, prototype development and testing, and customer validation testing.

o    Support the go-to-market execution and launch of new business platforms 

  • Ensure platforms are aligned to appropriate categories/division strategies:

o    Develop an in-depth understanding of divisional strategies and priorities through regular and ongoing work with the marketing teams in the USC region.

o    Work with the Director of new platforms to ensure these strategies are reflected in the New platforms portfolio as needed.

o    Partner with divisions and categories to scope opportunities

o    Ensure synchronization with the Global Technology, Global Toppings, Creams and Culinary Solutions, Venture Fund, Break-Through Innovation, Health & Authenticity and other growth and innovation-oriented team where applicable.

Percent Travel:
Direct Reports:
Experience Required:


  • Bachelors’ degree in marketing or related field, MBA preferred
  • 5+ years of experience focused on new product, platform, or business development, either in a corporate or start-up environment.  
  • Demonstrated ability to translate observations and insights into new business development activities 
  • Solid  business acumen – demonstrated ability to develop the financial and economic strategy of business opportunities
  • Demonstrated ability to conduct in-depth market assessments and develop strategies from them.
  • Proven track record in developing strategy; deriving strategic insights through business analysis.
  • Demonstrated ability in translating quantitative data and customer insights into strategies that drive business results.
  • Demonstrated ability to move seamlessly between big picture and detailed execution; is able to make consistently solid judgment decisions based on limited data.
  • Solid influencing skills to accomplish goals; leading through influence as well as through direct reporting authority; influencing skills include experience working with a variety of levels within an organization
  • Highly energetic and passionate with an entrepreneurial spirit and thrives in a fast-paced, performance driven culture; bottom-line, execution focused; ability to think creatively
  • Excellent verbal and written communication and presentation skills
  • Proven ability to articulate an inspiring vision and powerful sense of shared purpose in others.
  • Demonstrated ability with ambiguity and fluidity and the ability to make decisions in a rapidly changing environment while achieving quality results; ability to navigate situations where an established way of doing things may not exist
  • Demonstrated ability to work independently with minimal direction, exercise initiative and judgment, and make decisions within the scope of assigned authority
  • Must be able to handle multiple assignments concurrently, possess excellent organizational and time management skills, and be able to function in a fast paced environment. Proactive individual with ability to anticipate, initiate, and prioritize.
  • Willingness and desire to go out into the market and really understand customers’ problems – ethnography and VOC skills are required
  • Expert knowledge of MS Office applications (Word, Excel, Powerpoint, Outlook) and Adobe Acrobat. Individual must be a fast learner and able to assimilate new software, procedures and techniques as they are constantly introduced in this environment. Sold basic analysis skills.
Education Required:
MBA pref.
Other Remarks: